{"id":571,"date":"2022-10-21T22:50:03","date_gmt":"2022-10-21T22:50:03","guid":{"rendered":"https:\/\/builtwelldigital.com\/?p=571"},"modified":"2022-10-21T22:50:14","modified_gmt":"2022-10-21T22:50:14","slug":"3-ideas-to-market-your-business-in-2022","status":"publish","type":"post","link":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/","title":{"rendered":"3 Ideas to Market Your Business in 2022"},"content":{"rendered":"\n<p>For your business to thrive, you need to perfect your offering, select the right sales channels, research your target customers, and more. But don&#8217;t worry, with a little elbow grease and a lot of caffeine, you can help stand out among the noise.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#Tell_a_Compelling_Story\" title=\"Tell a Compelling Story\">Tell a Compelling Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#Invest_Early_in_Analytics\" title=\"Invest Early in Analytics\">Invest Early in Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#Lock_in_Your_SEO_Strategy\" title=\"Lock in Your SEO Strategy\">Lock in Your SEO Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tell_a_Compelling_Story\"><\/span><strong>Tell a Compelling Story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best way to win over new clients is to turn your website, sales materials and product into an adventure. By utilizing successful storytelling as a company, you\u2019re able to craft the clearest message possible so that they will understand and see themselves in your story.<\/p>\n\n\n\n<p>Your customers are the heroes of your story, and you can help them fulfill just one of their desires by identifying their problems and pain points as the villain. Helping them see the transformation they will get after they purchase your product will give them a vision.<\/p>\n\n\n\n<p>A painter could stand out, for example, by identifying the feelings of embarrassment a customer might have if they don\u2019t get their house painted.<\/p>\n\n\n\n<p>If you focus on people&#8217;s needs and craft your story accordingly, they will keep coming back to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_Early_in_Analytics\"><\/span><strong>Invest Early in Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a small business, it is essential to have a data-driven marketing strategy to be more effective and have an edge over your competition. Data and analytics can help you make sure you are doing things right the first time and avoid making costly mistakes.<\/p>\n\n\n\n<p>There are a lot of tools that are simple to use and allow you to view your websites user data. One example of this is <a href=\"https:\/\/hotjar.com\">Hotjar<\/a>. Hotjar is a tool that allows you to see how users interact with your website. You can see what pages they visit, how long they stay on each page, what they click on, and more. This is a great tool to use to see what users are doing on your website and how they interact with it.<\/p>\n\n\n\n<p>1. Setup Hotjar on your website for free and wait until you have about 100 visitors.&nbsp;<\/p>\n\n\n\n<p>2. Then go back to view user sessions and see user behavior.<\/p>\n\n\n\n<p>3. Look at the user behavior flow to see what users are doing on your website.<\/p>\n\n\n\n<p>4. Identify any areas where users are dropping off or having difficulty.<\/p>\n\n\n\n<p>5. Make changes to your website based on what you learn from Hotjar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lock_in_Your_SEO_Strategy\"><\/span><strong>Lock in Your SEO Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re not getting organic traffic to your website, you&#8217;re missing out! Make sure you&#8217;re investing in organic traffic before you start spending on other marketing strategies.<\/p>\n\n\n\n<ul><li>Create good-quality content on trending topics in your niche. Check out <a href=\"https:\/\/answerthepublic.com\">AnswerThePublic<\/a>.<\/li><li>Do extensive keyword research before creating your website content.<\/li><li>Incorporate your primary keywords into all your website landing pages, titles, meta descriptions, etc. Check out <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">UberSuggest<\/a>.<\/li><li>Use structured data to get better SERP rankings for your web pages and make your SERP listings stand apart from others. Check out <a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a>.<\/li><li>Focus more on local SEO and long-tail keywords. Check out <a href=\"https:\/\/ahrefs.com\">Ahrefs<\/a>.<\/li><li>Don\u2019t forget to take care of technical SEO aspects like page-load speed and website design.<\/li><\/ul>\n\n\n\n<p>If you want your website to be friendly to search engines, there are a few things you can do. For starters, make sure your site is well-organized and easy to navigate. Use descriptive titles and keywords throughout your site, and create unique, keyword-rich content. Also, be sure to link to other relevant websites and blogs to create a network of high-quality websites. By following these tips, you can make your website more search engine friendly and improve your chances of getting higher rankings in search results.<\/p>\n\n\n\n<p><strong>If you\u2019re working on ways to improve your marketing, please\u00a0<a href=\"Https:\/\/builtwelldigital.com\/#form\">reach out to Builtwell for a marketing audit<\/a>\u00a0to determine additional opportunities that might not be on this list.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For your business to thrive, you need to perfect your offering, select the right sales channels, research your target customers, and more. But don&#8217;t worry, with a little elbow grease and a lot of caffeine, you can help stand out among the noise. Tell a Compelling Story The best way to win over new clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ideas to Market Your Business in 2022 - Builtwell Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ideas to Market Your Business in 2022 - Builtwell Digital\" \/>\n<meta property=\"og:description\" content=\"For your business to thrive, you need to perfect your offering, select the right sales channels, research your target customers, and more. But don&#8217;t worry, with a little elbow grease and a lot of caffeine, you can help stand out among the noise. Tell a Compelling Story The best way to win over new clients [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Builtwell Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T22:50:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-21T22:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devin Ambron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin Ambron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/\",\"url\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/\",\"name\":\"3 Ideas to Market Your Business in 2022 - Builtwell Digital\",\"isPartOf\":{\"@id\":\"https:\/\/builtwelldigital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png\",\"datePublished\":\"2022-10-21T22:50:03+00:00\",\"dateModified\":\"2022-10-21T22:50:14+00:00\",\"author\":{\"@id\":\"https:\/\/builtwelldigital.com\/#\/schema\/person\/6e590067eb2205e0bd3ef6dedf229d6c\"},\"breadcrumb\":{\"@id\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#primaryimage\",\"url\":\"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png\",\"contentUrl\":\"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/builtwelldigital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ideas to Market Your Business in 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/builtwelldigital.com\/#website\",\"url\":\"https:\/\/builtwelldigital.com\/\",\"name\":\"Builtwell Digital\",\"description\":\"Full Service Digital Marketing | Austin, TX\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/builtwelldigital.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/builtwelldigital.com\/#\/schema\/person\/6e590067eb2205e0bd3ef6dedf229d6c\",\"name\":\"Devin Ambron\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/builtwelldigital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4715c4382a74930c33902dbb63d0f69f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4715c4382a74930c33902dbb63d0f69f?s=96&d=mm&r=g\",\"caption\":\"Devin Ambron\"},\"url\":\"https:\/\/builtwelldigital.com\/author\/dambron\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Ideas to Market Your Business in 2022 - Builtwell Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/","og_locale":"en_US","og_type":"article","og_title":"3 Ideas to Market Your Business in 2022 - Builtwell Digital","og_description":"For your business to thrive, you need to perfect your offering, select the right sales channels, research your target customers, and more. But don&#8217;t worry, with a little elbow grease and a lot of caffeine, you can help stand out among the noise. Tell a Compelling Story The best way to win over new clients [&hellip;]","og_url":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/","og_site_name":"Builtwell Digital","article_published_time":"2022-10-21T22:50:03+00:00","article_modified_time":"2022-10-21T22:50:14+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png","type":"image\/png"}],"author":"Devin Ambron","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Devin Ambron","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/","url":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/","name":"3 Ideas to Market Your Business in 2022 - Builtwell Digital","isPartOf":{"@id":"https:\/\/builtwelldigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#primaryimage"},"image":{"@id":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png","datePublished":"2022-10-21T22:50:03+00:00","dateModified":"2022-10-21T22:50:14+00:00","author":{"@id":"https:\/\/builtwelldigital.com\/#\/schema\/person\/6e590067eb2205e0bd3ef6dedf229d6c"},"breadcrumb":{"@id":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#primaryimage","url":"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png","contentUrl":"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/builtwelldigital.com\/3-ideas-to-market-your-business-in-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/builtwelldigital.com\/"},{"@type":"ListItem","position":2,"name":"3 Ideas to Market Your Business in 2022"}]},{"@type":"WebSite","@id":"https:\/\/builtwelldigital.com\/#website","url":"https:\/\/builtwelldigital.com\/","name":"Builtwell Digital","description":"Full Service Digital Marketing | Austin, TX","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/builtwelldigital.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/builtwelldigital.com\/#\/schema\/person\/6e590067eb2205e0bd3ef6dedf229d6c","name":"Devin Ambron","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/builtwelldigital.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4715c4382a74930c33902dbb63d0f69f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4715c4382a74930c33902dbb63d0f69f?s=96&d=mm&r=g","caption":"Devin Ambron"},"url":"https:\/\/builtwelldigital.com\/author\/dambron\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/builtwelldigital.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-21-17.48.49-A-realistic-photo-of-3-lightbulbs-above-someones-head.png","_links":{"self":[{"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/posts\/571"}],"collection":[{"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":1,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"predecessor-version":[{"id":572,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/posts\/571\/revisions\/572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/builtwelldigital.com\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}