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Builtwell

Service

Website Experience Testing

Conversion rate optimization for sites that already have traffic. We assess, hypothesize, test, and lift: averaging 30% conversion gain in 90 days.

Timeline

Audit in 2 weeks · ongoing testing engagement

Pricing

Audit fixed fee · monthly retainer for testing

What you get

  • ▸Heuristic UX audit (35-point framework)
  • ▸Heat-mapping + session replay setup
  • ▸Quantitative conversion analysis
  • ▸Prioritized test backlog (ICE-scored)
  • ▸A/B test execution and reporting

Who this is for

You have at least 5,000 monthly visitors and a real conversion goal (sign-ups, leads, purchases) that’s underperforming what your traffic should produce. You don’t need more visitors. You need more of the visitors you have to act.

How we run it

We start with a structured heuristic audit built on patterns we’ve validated across hundreds of sites. We layer in your real analytics, heatmaps, and session replays to confirm where users actually break.

Then we build a prioritized test backlog, ranked by impact, confidence, and effort. We ship tests on a regular cadence and report on what moved, and crucially, what didn’t and why.

What you get

  • A clear baseline: conversion by page, segment, and device
  • A hypothesis-driven roadmap, not a wishlist
  • Tests that ship, not just decks that recommend
  • Monthly readouts in plain English, not vanity dashboards

Outcomes our clients see

  • 30% average lift in primary conversion within 90 days
  • 2-3× tests shipped vs. their previous agency
  • A documented learning library their team owns forever

Outcomes

Numbers our clients see.

30%
Avg lift in primary conversion, 90 days
2-3×
Tests shipped per month vs in-house baseline
35-pt
Heuristic UX audit, every engagement

How we run it

A repeatable engagement.

  1. 01

    Heuristic + data audit

    35-point UX audit plus heat-mapping and session replay. We find the friction the analytics dashboard never showed you.

  2. 02

    Hypothesis backlog

    Every test starts as a written hypothesis tied to a metric and an audience. No 'let's just try' , we ship to learn, not to look busy.

  3. 03

    Build + ship

    Front-end engineering for the variant, QA on real devices, and statistical setup that won't burn through your traffic.

  4. 04

    Read + decide

    Statistically valid reads, documented learning, and a roll-forward decision in the same week. Wins compound, losses become research.

FAQ

Common questions.

How much traffic do we need?
Roughly 5,000 monthly conversions on the page being tested for fast statistical reads. Below that we pivot to qualitative methods (session replay, user interviews) until volume is there.
Do you do the engineering, or just strategy?
Engineering is included. We build, ship, and tear down variants ourselves , no waiting on your dev team's sprint cycle.
What's the testing platform?
We're tool-agnostic , VWO, Optimizely, GrowthBook, or roll-our-own server-side testing. We pick what fits your stack and budget, not what we have a kickback from.
How do you measure 'win' vs 'lose'?
Pre-registered primary metric, statistical significance threshold, and minimum effect size agreed before the test goes live. No p-hacking, no moving goalposts.

Ready to start a Website Experience Testing engagement?

Schedule a quick clarity call. We'll talk through your goals and where the leverage is, no slide deck, no pitch.

On the call we'll cover:

  1. 01 What you want to achieve and what success looks like
  2. 02 Where the leverage is in your current setup
  3. 03 Whether Website Experience Testing is the right place to start
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