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Builtwell

Service

Tracking & Analytics

Instrumented analytics, heat-mapping, and CRM integration so your team measures revenue, not vanity. GA4, server-side tagging, Mixpanel, and custom data layers.

Timeline

3-6 weeks for full instrumentation

Pricing

Fixed fee project · optional monthly maintenance

What you get

  • ▸Tracking plan (events + properties)
  • ▸GA4, GTM, server-side tagging setup
  • ▸CRM and ad platform integration
  • ▸Heat-mapping and session replay
  • ▸Custom dashboards (Looker, Metabase, or your tool)

Who this is for

You can’t tell which campaigns make money. Or your funnel data lives in five tools that disagree. Or you’re migrating off Universal Analytics and the GA4 setup someone did is leaking conversions.

How we run it

We start by writing a tracking plan in plain English: what events matter, what properties they carry, where the data lives. Only then do we wire it up. We default to server-side tagging so iOS, ad blockers, and consent regimes don’t silently destroy your attribution.

What you get

  • A single source of truth for funnel performance
  • Reliable conversion data flowing into ad platforms
  • Dashboards your team actually opens
  • A documentation file so the next analyst doesn’t start from zero

Outcomes

Numbers our clients see.

3-6 wk
Full instrumentation, scope to ship
100%
Server-side coverage on critical events
0
Data lost to iOS / ad blockers / consent

How we run it

A repeatable engagement.

  1. 01

    Audit + tracking plan

    We document every event, property, and identity model your business actually needs. The plan ships before a single line of GTM is touched.

  2. 02

    Server-side instrumentation

    GA4, GTM server-side, conversion APIs, and CRM sync. So your data survives iOS 17, ad blockers, and consent banners.

  3. 03

    QA + reconciliation

    Every event verified against source-of-truth (Stripe, Postgres, CRM). We reconcile the numbers so you can trust the dashboard.

  4. 04

    Handoff + docs

    A tracking plan your team owns, a debug environment, and Loom walkthroughs of every flow. No black-box GTM containers.

FAQ

Common questions.

Why server-side tagging?
iOS, ad blockers, and consent banners increasingly drop client-side events. Server-side recovers the data your reports are missing , typically 20-40% of conversions on B2C sites.
Do you work with GA4 or other tools?
Both. GA4 + GTM server-side is the default; we also work with Mixpanel, Amplitude, PostHog, and custom data warehouses. We pick what fits your stack.
Can you fix our existing tracking instead of starting over?
Yes , most engagements start as a remediation. We audit, document what you have, and fix the broken events before recommending any rebuild.
What about cookie consent and privacy?
We implement consent-mode, region-specific gating, and PII redaction as a default. Compliant tracking that still gives you usable data.

Ready to start a Tracking & Analytics engagement?

Schedule a quick clarity call. We'll talk through your goals and where the leverage is, no slide deck, no pitch.

On the call we'll cover:

  1. 01 What you want to achieve and what success looks like
  2. 02 Where the leverage is in your current setup
  3. 03 Whether Tracking & Analytics is the right place to start
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