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Builtwell

Service

SEO, AEO & GEO

Rank in Google, get cited in ChatGPT, surface in AI Overviews. Search optimized for the AI era. See our full AEO offering.

Timeline

4-week audit · ongoing retainer

Pricing

Audit fixed fee · monthly retainer for content + tracking

What you get

  • ▸Technical + on-page SEO audit
  • ▸Entity and knowledge-graph optimization
  • ▸AEO content engineering for ChatGPT, Perplexity, Gemini
  • ▸Backlink gap analysis vs. top-ranked competitors
  • ▸Manual link outreach to authoritative publishers
  • ▸Branded mention placement in AI-cited sources
  • ▸Citation and AI Overview tracking
  • ▸Quarterly content roadmap

Who this is for

Your organic traffic is flat or shrinking and you suspect AI Overviews are eating the clicks. Or your brand is invisible in ChatGPT and Perplexity when buyers ask the question you should own. Or your SEO playbook hasn’t shipped a new tactic in two years.

How we run it

We treat classical SEO, AEO (answer engine optimization), and GEO (generative engine optimization) as one practice, not three. The same authority signals that earn Google rankings earn ChatGPT citations, but the content shape differs. We engineer for both.

For the deeper AEO/GEO playbook, see our AEO offering.

What you get

  • Technical SEO baseline on solid ground (Core Web Vitals, schema, internal linking)
  • Topic and entity strategy aligned to AI-search query patterns
  • Content engineered to be cited (definition + evidence + clear authorship)
  • Off-page authority: manual link outreach and branded mention placement in the third-party sources AI engines actually pull from
  • Tracking for AI Overview appearances, ChatGPT citations, Perplexity sources
  • Monthly readout with both SERP and AI-search visibility

Outcomes our clients see

  • Sustained organic growth despite AI Overview cannibalization
  • Brand citations in ChatGPT and Perplexity for category queries
  • A content engine that compounds for years, not weeks

Outcomes

Numbers our clients see.

60-90 day
First citation gains
100%
Manual outreach, no marketplaces
Monthly
Both SERP and AI-search readout

How we run it

A repeatable engagement.

  1. 01

    Audit + entity mapping

    Technical audit, entity audit across ChatGPT/Perplexity/Gemini, and a backlink gap analysis vs. the brands already winning your category.

  2. 02

    Knowledge-graph + content

    Schema.org, Wikidata, and authoritative directory signals. Content engineered for citation: clean definitions, named evidence, structured Q&A.

  3. 03

    Off-page authority

    Manual outreach for editorial backlinks and branded mentions in the third-party sources AI engines actually pull from. Every placement vetted for context and source quality.

  4. 04

    Track + iterate

    Monthly readout with both SERP rankings and AI-search citations. Content roadmap quarterly, content shipped continuously.

Our approach

What we do , and what we don't.

How we run it

  • Manual outreach to real editors
  • Backlinks vetted for context, authority, and topical fit
  • Branded mentions in AI-cited sources, not just anywhere
  • Monitoring + replacement of placements that drop

What we avoid

  • Link marketplaces and PBN networks
  • Pre-set anchor text spam
  • Bulk guest-post farms with no editorial standard
  • Vanity DR scores divorced from topical relevance

FAQ

Common questions.

Do you guarantee #1 rankings or specific citations?
No. Anyone who does is lying. We execute against the signals that drive both , links, mentions, content shape, technical health , and report on what we move.
How is this different from a typical SEO agency?
We treat classical SEO, AEO, and GEO as one practice, and we own off-page authority instead of outsourcing it. Most SEO agencies stop at content; most link agencies stop at links. We do both.
What's the link building methodology?
Manual outreach to real editors at sites that already cite the brands in your category. Every placement is vetted for context, source quality, and topical fit. No marketplaces, no anchor spam, no risky tactics.
When do clients see results?
Schema and entity wins can show up in AI Overviews within weeks. Link-driven gains compound over 60-90 days. Sustained organic growth is a 6-12 month story , we're not selling instant magic.
Do you work with any industry?
Yes. We're not niche-locked. Our methodology is calibrated to category dynamics, not vertical specialization.

Ready to start a SEO, AEO & GEO engagement?

Schedule a quick clarity call. We'll talk through your goals and where the leverage is, no slide deck, no pitch.

On the call we'll cover:

  1. 01 What you want to achieve and what success looks like
  2. 02 Where the leverage is in your current setup
  3. 03 Whether SEO, AEO & GEO is the right place to start
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