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Builtwell

Service

Paid Advertising Management

Cross-platform paid media management. Rapid testing, buying psychology, and creative iteration so your acquisition cost goes down, not up, quarter over quarter.

Timeline

30-day ramp · ongoing management

Pricing

% of spend or flat fee · transparent pricing

What you get

  • ▸Channel strategy (Meta, Google, TikTok, LinkedIn)
  • ▸Creative production and iteration
  • ▸Audience and offer testing framework
  • ▸Weekly performance reporting
  • ▸Landing page coordination with our CRO team

Who this is for

You’re spending real money on ads and need senior eyes on the account. Or you’ve been managing it in-house and the channel has plateaued. Or your last agency was a black box.

How we run it

We work in two-week sprints: define the test, ship the creative, read the data, decide. We keep the account organized so the next person who looks at it can understand what’s running and why. No “campaign hygiene” theater.

What you get

  • A documented testing roadmap, not a black box
  • Creative shipped in-house, not outsourced through three vendors
  • Weekly readouts focused on profit, not impressions
  • Direct Slack access to whoever runs your account

Outcomes

Numbers our clients see.

30-day
Ramp to first optimization cycle
2 wk
Sprint cadence: test, read, decide
In-house
Creative production, no agency markup

How we run it

A repeatable engagement.

  1. 01

    Account + creative audit

    We pull every account, every campaign, every creative. You get a written audit with what's wasting spend and what's quietly working.

  2. 02

    Test plan + creative

    Two-week sprint plan with audiences, creatives, and offers to test. Creative produced in-house , no waiting on a separate agency.

  3. 03

    Launch + read

    Cross-platform launch with proper experiment hygiene. Statistical reads, not vibes. Winners scale, losers tear down.

  4. 04

    Profit-focused reporting

    Weekly readout with CAC, LTV, payback, and contribution margin , not vanity ROAS. Decisions tied to revenue, not impressions.

Our approach

What we do , and what we don't.

How we run it

  • % of spend or flat fee, fully transparent
  • Creative produced in-house, included
  • Profit-focused reporting (CAC, LTV, payback)
  • Direct access to the strategist running your account

What we avoid

  • Hidden agency markups on ad spend
  • Outsourcing creative to a separate vendor
  • Vanity ROAS reports that ignore unit economics
  • Account managers who never touch the platform

FAQ

Common questions.

What platforms do you run?
Meta, Google (Search + PMax + YouTube), TikTok, LinkedIn, and Reddit. We won't run a channel we don't believe fits your funnel , better to do two well than five badly.
How is pricing structured?
Either a percentage of spend or a flat monthly fee, you pick. No hidden markups on ad spend, no inflated 'agency rates' on creative , every line item is itemized.
Do you produce creative?
Yes. Static, motion, and short-form video are produced in-house. Creative iteration is the leverage point in modern paid media , outsourcing it kills the feedback loop.
What's a realistic ramp?
30 days to first optimization cycle, 60-90 days to compounding. We won't promise day-one results , anyone who does is hiding the learning curve from you.

Ready to start a Paid Advertising Management engagement?

Schedule a quick clarity call. We'll talk through your goals and where the leverage is, no slide deck, no pitch.

On the call we'll cover:

  1. 01 What you want to achieve and what success looks like
  2. 02 Where the leverage is in your current setup
  3. 03 Whether Paid Advertising Management is the right place to start
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