Skip to main content
Builtwell

Service

Email & Lifecycle

Email and SMS automation that compounds LTV. Segmentation, journeys, and creative that performs across the full lifecycle.

Timeline

4-6 weeks for foundational program · ongoing optimization

Pricing

Fixed fee setup · monthly retainer for content + iteration

What you get

  • ▸Lifecycle audit + journey mapping
  • ▸ESP setup or migration (Klaviyo, Customer.io, Iterable, HubSpot)
  • ▸Segmentation + audience modeling
  • ▸Welcome, abandoned-cart, win-back, and post-purchase flows
  • ▸Creative production: copy, design, HTML

Who this is for

Your acquisition cost keeps climbing and the only durable answer is to extract more value from customers you’ve already paid for. Or your ESP is running a welcome flow from 2021 and nothing else. Or you’re sending a weekly newsletter and calling it a lifecycle program.

How we run it

We start with a lifecycle audit: where customers enter, where they stall, where they churn. Then we design the journeys that move them through. Welcome, post-purchase, replenishment, win-back: each one with a clear job to do.

We engineer segmentation around behavior plus value, not demographics. A first-time buyer who opened every email is treated differently than one who hasn’t logged in for 90 days.

What you get

  • A documented lifecycle program: every flow, every trigger, every segment
  • Email and SMS creative that ships on cadence
  • Tracking that ties revenue back to specific touches
  • A team handoff so your in-house marketer can run the program

Outcomes our clients see

  • 20-40% of revenue attributed to lifecycle email/SMS within 90 days
  • Reactivation programs that bring back 5-10% of lapsed customers
  • A program your ops team trusts because it’s documented

Outcomes

Numbers our clients see.

20-40%
Of revenue from email/SMS within 90 days
4-6 wk
Foundational program, scope to ship
100%
Server-side attribution included

How we run it

A repeatable engagement.

  1. 01

    Lifecycle audit

    We map every email and SMS you send, every trigger, every audience. You get a written audit with what's broken, what's missing, and what's converting.

  2. 02

    Journey + segmentation

    Lifecycle journeys mapped to actual buyer states , welcome, nurture, win-back, VIP , with segmentation that's testable, not just elaborate.

  3. 03

    Creative + build

    Copy, design, and template build for every flow. Production cadence so the content engine doesn't stall after launch.

  4. 04

    Optimize + iterate

    Test cadence, deliverability monitoring, and a monthly readout tied to revenue. Lifecycle is a compounding asset , we treat it like one.

FAQ

Common questions.

Which ESP / SMS platform do you use?
Klaviyo, Customer.io, Iterable, Braze, ActiveCampaign, Postmark , we work with what you have. Migrations are a separate scoped engagement when warranted.
How long until lifecycle drives real revenue?
Foundational flows (welcome, abandoned cart, post-purchase) typically contribute within the first month. The 20-40% of revenue benchmark is a 90-day target, not week one.
Do you handle deliverability?
Yes. SPF, DKIM, DMARC, warming, list hygiene, and inbox placement monitoring are part of every engagement. Bad deliverability silently kills programs that look fine in the dashboard.
What's the difference between lifecycle and broadcast?
Lifecycle = automated, triggered by behavior. Broadcast = scheduled sends to segments. We do both, but lifecycle is where the compounding revenue lives.

Ready to start a Email & Lifecycle engagement?

Schedule a quick clarity call. We'll talk through your goals and where the leverage is, no slide deck, no pitch.

On the call we'll cover:

  1. 01 What you want to achieve and what success looks like
  2. 02 Where the leverage is in your current setup
  3. 03 Whether Email & Lifecycle is the right place to start
Chat Now Book a strategy call