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Builtwell

Service

Custom Software & Apps

Full-stack apps, internal tools, and integrations. Built by senior engineers who'll still be reachable a year from now.

Timeline

4-12 weeks per scope

Pricing

Fixed fee per milestone · ongoing engineering retainer

What you get

  • ▸Discovery + technical scoping
  • ▸Architecture and stack selection
  • ▸Full-stack build (web, API, integrations)
  • ▸Production deploy + monitoring
  • ▸Documentation and team handoff

Who this is for

Your team has a workflow no off-the-shelf tool actually fits. Or you’re shipping a product and need engineers who’ll own outcomes, not tickets. Or your stack has run out of bend and you need someone who can extend it without breaking it.

How we run it

We start with a technical discovery: read the existing system, map the integrations, understand the constraints. Then a written scope: what we’re building, what we’re not, what success looks like.

We build in production-grade environments from day one. Type-safe, tested, observable, deployed via CI. We commit to a stack that we’ll still recommend a year from now (TypeScript, Node, React, Postgres, Cloudflare or AWS), not whatever’s trending this quarter.

What you get

  • A working system, deployed and monitored
  • Clean, typed, documented code your future team can read
  • A handoff package: architecture diagram, runbook, deploy guide
  • A senior engineer reachable for 90 days post-launch

Outcomes our clients see

  • Replaced 3-5 manual ops processes with one internal tool
  • Cut time-to-launch on new features by 60%+
  • Eliminated SaaS spend on tools that were 80% of what they needed

Outcomes

Numbers our clients see.

4-12 wk
Per scope, milestone to ship
60%+
Faster feature launches post-handoff
90 day
Post-launch availability included

How we run it

A repeatable engagement.

  1. 01

    Discovery + scoping

    We map the workflow, the integrations, and the constraints. You leave the kickoff with a fixed-fee scope and a date.

  2. 02

    Architecture

    Boring stack first: Postgres, typed code, real tests. We pick the framework that fits the job, not the hype cycle.

  3. 03

    Build in milestones

    Two-week shipping cadence with a working build at every milestone. You see progress, not slide decks.

  4. 04

    Hardening + handoff

    Tests, docs, observability, and a 90-day post-launch window where we're still on call. Your team can pick it up cold.

Our approach

What we do , and what we don't.

How we run it

  • Senior engineers writing typed, tested code
  • Stack you can hire for and maintain
  • Ownership: source, infra, and docs are yours
  • Fixed-fee milestones, not open-ended hourly

What we avoid

  • Offshore mills with rotating juniors
  • Bleeding-edge frameworks no one can hire for
  • Vendor lock-in dressed up as a 'platform'
  • Time-and-materials with no ceiling

FAQ

Common questions.

What stack do you use?
TypeScript + Node or Python on the backend, React or Astro on the frontend, Postgres for data. We pick well-supported tools your team can hire for, not whatever's trending this quarter.
Do you do mobile apps?
Yes , typically React Native when a true native app is required, or a PWA when the web is enough. We'll tell you honestly which you actually need.
What happens after the build is done?
You get 90 days of post-launch availability included. Most clients then move to an engineering retainer for ongoing features and platform work.
Can you work with our existing team?
Yes. We embed alongside in-house engineers regularly , pairing, code review, and knowledge transfer are part of how we work.

Ready to start a Custom Software & Apps engagement?

Schedule a quick clarity call. We'll talk through your goals and where the leverage is, no slide deck, no pitch.

On the call we'll cover:

  1. 01 What you want to achieve and what success looks like
  2. 02 Where the leverage is in your current setup
  3. 03 Whether Custom Software & Apps is the right place to start
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