Practical articles on conversion, analytics, paid media, and the systems behind real growth.https://builtwelldigital.com/https://builtwelldigital.com/blog/ai-readability-gap-austin-practices-missing/https://builtwelldigital.com/blog/ai-readability-gap-austin-practices-missing/Austin businesses already compete in a crowded local search market. The next shift is AI-driven discovery, and most practice websites have no machine-readable map yet.Thu, 16 Apr 2026 00:00:00 GMTBuiltwell Teamhttps://builtwelldigital.com/blog/how-vercel-responded-when-10-percent-signups-came-from-chatgpt/https://builtwelldigital.com/blog/how-vercel-responded-when-10-percent-signups-came-from-chatgpt/Vercel reported roughly 10% of new signups arriving from ChatGPT referrals, then shipped an llms.txt at the root of its site. Here is why that matters for AEO.Thu, 05 Mar 2026 00:00:00 GMTBuiltwell Teamhttps://builtwelldigital.com/blog/why-med-spas-should-make-treatment-pages-easier-for-ai/https://builtwelldigital.com/blog/why-med-spas-should-make-treatment-pages-easier-for-ai/Med spa buyers ask specific treatment questions, and AI tools answer many of them before a click. A clean llms.txt gives the model a map of your services.Thu, 09 Oct 2025 00:00:00 GMTBuiltwell Teamhttps://builtwelldigital.com/blog/how-dentists-can-make-websites-easier-for-ai/https://builtwelldigital.com/blog/how-dentists-can-make-websites-easier-for-ai/Dental websites need a third reader: the AI assistant pulling content into a generated answer. Here is how llms.txt fits into a dental practice site.Tue, 15 Jul 2025 00:00:00 GMTBuiltwell Teamhttps://builtwelldigital.com/blog/how-stripe-made-product-line-easy-for-ai/https://builtwelldigital.com/blog/how-stripe-made-product-line-easy-for-ai/Stripe's llms.txt is organized by product category, not as a flat list. That structural choice is the closest thing a brand has to telling AI how to categorize its content.Thu, 20 Mar 2025 00:00:00 GMTBuiltwell Teamhttps://builtwelldigital.com/blog/how-anthropic-adopted-llms-txt/https://builtwelldigital.com/blog/how-anthropic-adopted-llms-txt/Anthropic ships an llms.txt file without officially confirming Claude uses it. The gap between those two facts is the whole story for AEO strategy.Thu, 21 Nov 2024 00:00:00 GMTBuiltwell Teamhttps://builtwelldigital.com/blog/recover-from-googles-helpful-content-update/https://builtwelldigital.com/blog/recover-from-googles-helpful-content-update/How to recover after Google's Helpful Content Update: people-first content, audit signals to look for, and practical recovery steps.Wed, 12 Apr 2023 00:00:00 GMTBuiltwell Team