Resources
Tools we use, free for you to use too.
The frameworks, checklists, and templates we run on real client work. No email gate.
GA4 tracking plan template
A spreadsheet-style template for documenting events, properties, and triggers before you wire up Google Tag Manager.
Open resource → ChecklistThe 35-point CRO audit checklist
The same heuristic checklist we run on every CRO engagement. Print it, run it on your site, find the holes.
Open resource → Coming soon
Request AEO citation tracker
A node script that polls ChatGPT, Perplexity, and Google AI Overviews for brand citations. We use this internally on every AEO engagement.
See it in the Lab →Need something specific?
If there's a framework or template you wish existed, tell us. We probably already use one internally.
Ask the team →