Case studies
Outcomes, in the open.
Numbered work, not testimonials. Each story shows what was broken, what we did, and what changed.
B2B SaaS · Health-tech
Cutting CAC 51% with disciplined creative testing
A B2B health-tech brand was spending $80K/mo on paid social with rising costs and falling MQL quality. We rebuilt the testing framework and brought CAC back under target.
DTC e-commerce
From flatlined revenue to 28% YoY in two quarters
An e-commerce brand stuck at $4M ARR couldn't crack the next ceiling. A CRO audit, a redesigned PDP template, and disciplined testing rebuilt the path to compounding revenue.
Consumer SaaS
Getting a meal planning app ready for paid traffic
Dishquo had the traffic budget but not the infrastructure to convert it. We rebuilt the funnel, rewrote the messaging, and instrumented everything before a dollar of paid spend went live.
Government / Defense
Enterprise Document Search & Indexing Platform
Built a full-stack document intelligence platform for a government contractor: Elasticsearch + NLP + React, making vast secure document repositories instantly searchable across networked NAS systems.
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